Profits. A lot of brands doing 4 packs for a while now seeing smaller cartons of beer but prices have not really dropped to reflect the smaller count. Also boxes of 16 quite common and there is the bigger brands doing block boxes of 30.
Who doesn't love profits!!! I was wondering if they were selling more along the line of total number of standard drinks in the package as a means of reduce the excise burden. I saw some wowser media the other day proposing that the seltzer trend was being pushed by big liquor as a way of evading the alcopop tax.
I haven't purchased beer in a while but I'd be guessing one or both of:
- no-one's being hitting the gym and so the kids can't handle hauling around 24 cans these days, or
- pricing. The 'craft beer' market has slabs hitting $75+ which looks pretty horrible compared to 'standard beer' in the $45-60 range. Maybe they figured people will pay in that range to get less 'good' beer, but won't stretch to $70 or more for the extra cans
30 cans...I'm not a beer drinker, but one time as a youthful whatever I can buy drinker I drank a 30 can block of some horrible beer to prove I could. I think it was only a Midstrength, leading to a lot of "well of it was real beer" from my high quality social circle at the time.
I guess if you aren't wanting to smash a full box of beer in a night, then a smaller package is going to be cheaper at the checkout. Even if each beer is the same or slightly more individually. All I know is somewhere between the last and current order 2 of our big brands switched the 18 cans and our new lines are all 18 packs as well. I've got to work out a new floor plan for storage and these smaller packages don't stack up real high as nicely!