This guy is gold.
See especially the posts where he does cocktails using Malort "liqueur"
http://instagr.am/p/CfjjaoGFhfM/
http://instagr.am/p/CP4G8yLB5kv/
Examples of fan marketing for Malort.
- Malört, tonight’s the night you fight your dad.
- Malört, the Champagne of pain.
- Malört, turning taste-buds into taste-foes for generations.
- Drink Malört, it’s easier than telling people you have nothing to live for.
- Malört, what soap washes its mouth out with.
- Malört, these pants aren’t going to shit themselves.
- Malört, the authentic taste of social distancing.
I almost want to try it but I also don't want to try it.
Wikipedia even has great descriptions like...
"tastes like pencil shavings and heartbreak."
" a Chicago tradition for erasing past mistakes "
"like swallowing a burnt condom filled with gasoline"
“it’s like you’re hanging out at a bar with your good friends ginger and lime and some drunk douchebag comes in and punches you right in the face – hard. And then, when you’re down, he slaps you and pees on you. Some of that pee lands in your mouth because you’re begging him to stop.”