In any case, we wanted to give you heads up before the “scandalous” story is out. It looks like Pinkbike has learned from Paul Aston’s
review of the broken ENVE wheels that scandalous articles get a lot of views. As a criticism, I would say that the Privateer -series is a lot better way to create traction for Pinkbike because it’s authentic content and is more attractive to the mountain biker. If they are after the frame’s durability, I think it would be good to make a story about how long frames usually last and what kind of abuse they can handle. Interview racers, team managers, and business insiders about the frame durability and design aspects. In motorsport, there is a well-known fact that the equipment gets destroyed after NN amount of hours or if you ride harsh stuff. It is not a scandal if the engine breaks in the F1 race, but in DH or Enduro, the racers hide the broken stuff. It looks like the biggest taboo in the industry is a failure in the product and looks like Pinkbike has learned that this is a good cash cow for them to make stories. I don’t know where it comes from, but I guess that the taboo has it’s roots somewhere. Everyone in the industry knows that it is hard to create actual content, but sometimes you get lucky, and you can do scandalous stories. One of the most notorious is probably
a video of Craig Minnaar crashing and snapping his frame to half.