Rear derailleur:
First, make sure it's mounted correctly. The little link bracket at the top of the derailleur (weirdly referred to by Shimano as the Bracket Axle Unit) needs to sit roughly horizontal behind the frame's hanger. Make sure the stopper knob is properly located against the step in the hanger.
Second, with the cable detached, adjust the High limit screw (marked with an H next to it) so the centre of the top jockey wheel teeth align with the outer face of the 11T sprocket teeth. With the high limit set, push the derailleur across by hand and adjust the Low limit screw to centre the top jockey wheel below the large sprocket.
While in the low (big) gear, use the B-tension screw (the third adjustment on the back of the derailleur) to adjust the vertical clearance between the large sprocket and the top jockey wheel; aim for around 5mm.
Drop the derailleur back to high gear, wind the adjuster on the shifter out a few turns so you have some room to slacken the cable if necesary, and connect the cable to the derailleur, making sure it's guided along the correct side of the bolt - there's a little groove in the derailleur body to locate the cable in. Pull the cable firm but not super tight and snug down the clamp bolt. Run through & fine tune the gears.
Front Derailleur:
Use the guide sticker to set the vertical clearance, as you have done, to 2mm MAX above the tallest teeth (there are lower-profile teeth at the shifting points around the ring), and align the cage parallel to the rings.
Shift the rear to low gear (the big sprocket), and the front on the small ring, and use the Low limit screw (inboard if it's a high clamp, outboard if it's a low-clamp) to set the front derailleur so there's no more than 1mm gap between the inboard face of the chain and the inner plate of the derailleur cage. As with the rear, wind the adjuster on the shifter out a few turns, then connect the cable, this time leaving just a little bit of slack.
Shift the rear to top (the little one) gear and the front to the big ring. Use the High limit screw to set the derailleur with, like the Low limit, no more than 1mm clearance between the side of the chain and the outer plate of the cage. At this point you may need to manually push the derailleur to set the limit. If the cable allows the derailleur to drop away from the limit and drag on the chain, wind up the tension to pull the derailleur against the limit stop. Try a few shifts; if the derailleur feels like it's hitting the limit before the shifter has clicked properly into place, drop a bit of cable tension.