great post, just to add my experience to this.
first up, 'price rules' when it comes to competitive advantage, the differences are so significant that I'd rather wait and buy online - delivered, you just have to plan your buying i.e. have a stock of common parts, chains, tubes and tyres - so I always bump up my order to get free delivery with a chain, lube etc.
- We sell full bikes, that are assembled and ready to ride. You can literally hop on them and ride into the sunset. CRC cannot do this.
Last year I brought a Boardman CX online from Wiggle, great price, delivery in 10 days, pretty happy with that. This could be the future for bike purchases, think the distributors better wake up and have pricing aligned to rest of world.
- We fit full bikes, we turn a situation you describe into what bike you need. You tell us what you want to do on a bike and with our decades of experience, we can tell you what we think will work best. CRC cannot do this.
I fit my own bikes, it aren't rocket science, basic measurements, ride and adjust, probably better to fit as you ride than in a shop anyway.
- If you want to see, touch or try on something before you buy it, you can only do that at a LBS. We have the stuff in Stock. We can give you something to touch and to try right there. CRC cannot do this.
true,! ... although video reviews and blogs are pretty informative.
- If you want something right away, if we have it in stock, you can take it home right there and then. CRC cannot offer this
But they can get it there in 3-4 days as I said earlier if you plan your buying this aren't an issue.
- We fix your bike if it's broken. We diagnose what has gone wrong. We can also give you excellent advice on what you should do to fix it. CRC cannot do this
well with youtube, forums, email to tech at CRC/Wiggle/Jenson, you can teach yourself pretty quickly how to service your bike. If something is broken or suspect I replace it rather than mess with a worn part, can do that now that prices are more competitive.
the part that worries me is the LBS alienates cyclists when they see the ridiculous prices that the distributors have forced them into paying.