Now whenever there is a discussion on 'ugly' cars, some bastardisation of that quote always comes up. I seriously disagree with donthucktoflat. I believe that Holdens integration of a constant design language across its range is far more advanced than some of its competitors.
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On product placement terms, Holden have pretty obviously realized that the utes arent used for load-bearing purposes, rather as a sporty ride. Styling is sharp, modern and agressive. The styling of the VE quite obviously has a clear goal in mind, and i think it wholistically achieves that.
I think I agree, kind of...to part of it.
Of the four pictures you posted, three are the same car in different forms, and the other isn't even a Holden design.
Of course you'd expect the ute, sedan and wagon to be consistent, they're almost the same thing from the A pillar forward! If you're trying to make the point that the VE is much more consistent in its aesthetic with Holden's euro imports, then yes I agree, the euro flavour is very obvious and IMO makes it one of the best looking commodores so far.
In terms of aesthetic I think VE is very much a step in the right direction, and looks a lot more coherent than VZ. You only have to compare VZ's sharp front grille and bumper with its more bulbous flanks and hip line to see that it's a very obvious attempt to modernise a very old design (as you'd expect, it was the last of the line).
As a first gen design, VE would want to be a lot more coherent, although I'm sure by the time the VE platform is in its final guise, it will be much less consistent.
Whilst I like the overall flavour of VE's looks, some aspects of the design are a bit of a joke; most notably those front arches. They're so extreme for a family car that they simply look comical and scream "bodykit". I also think that its a poor product for the current climat: too big, too heavy etc., but I guess that's the problem with such a long lead time, they got suprised by what I assume were unforseen shifts.
I actually think that the VE wagon is a bit of a standout, especially in profile; I'll wait until I see one in the flesh though.