Absolutely this, remember:To be clear if @DMan wants to Mullet - do it dude - ride what you want - how you want - when you want - I am all for why not! - Just get tired of people spouting marketing bullshit like it will actually make a difference for them at all.
The reviewer, whoever the fuck they are, will ride differently to you on different terrain. They may even have 'skills'.
Reviewers are likely biassed by sponsorship, subscription or other monetary incentive.
Marketing was invented so people with no useful skills could say they were employed.