this is sarcasm right?
"Australia has no tariffs on Chinese EVs, unlike the US and EU, making it a preview of what open competition looks like."
I don't see that quote in the article, is it in the comments? I see a similar sentence, which I think is true:
"Australia has become a case study in what happens when Tesla faces real competition from China without a home-field advantage."
I personally don't think that's an accurate comparison.
Yeah definitely some sarcasm in my comment, but not far off I reckon. They are neglecting the car business because the CEO has different ideas, so all the good car things they were going to do (small car, roadster, actual full self driving) didn't happen and we have Cybercuck and Floptimus.
Tesla does not have a longer track record, they've just been available and known to us longer. By the time Tesla had released the Model 3 they had only sold 2500 Roadsters, BYD had moved 100,000 EV's. They still lead in efficiency, but that doesn't seem to be much of a factor for people switching from ICE.
Tesla wants to keep the share price high, so the car prices stay high. I remember Sandy Munro raving about how Tesla's way of doing things meant much higher margins than traditional makers so they could afford to drop prices and still be very profitable, which they kind of did but not by enough to compete.
Most people don't want to be seen in one, a bit like nobody wanted a flip phone because it was no longer cool (for totally different reasons though) when iPhone came out. That's me now, from fanboy to wouldn't be caught dead owning one, and not just because Musk is deplorable, there are now several other reasons.