You had to pay? I was sure they did it for free, just had to put a comment in the box while paying. Such a good deal! I had some cool wheels made up by them.
Nearly sure it was a $1 cost. If you were ordering for yourself to build, you obviously needed to pick spoke lengths.
Tick that box and they were hand build by a good Norn Irish bloke.
When the Pommes took over (Wiggle), they closed down the wheelbuilding, funding for NI trails, numerous shop fronts and eventually warehousing. Not sure what's left but the big CRC shop in Belfast remains.
When I was back last year, they had zero stock of Evoc Bike Bags online and old mate in the Boucher Rd superstore pulled one from the store room for me, charging me a sensational $500 for it.
He says always ask as they carry additional stock in store after its sold out online.