in normal times they'd call on their tame police minister for a crackdown on cyclists to create front page outrage. doesnt work so well when no one's going anywhere so they need new ways to distract from the disaster that is our PM.
- RWNJ notes slow news day / need to deflect criticism / angry at Twitter coincides with need to fabricate a new culture war that no one else knew was a thing
- RWNJ uses platform to instigate fight
- ???
- profit